Ricky Sutton: Uncensored Truth on Media's Future

In this live SXSW Sydney edition of Rules Don’t Apply, Dan Krigstein sits down with Ricky Sutton journalist, strategist and creator of the Future Media podcast for a bold, no-filter conversation about how storytelling, truth and media power are being rewritten by AI.Ricky brings decades of newsroom experience, entrepreneurial grit and a touch of chaos theory to the stage arguing it’s time for media to stop playing defence and start fighting smart.In this episode, you’ll hear about:• Why the media industry has “forgotten it can win” and how to fix that• Why “doing more with less” is the wrong AI mindset• The chaos engine: how randomness keeps creativity alive• Why truth isn’t one thing and why that’s okay• How creators and journalists can learn from each otherSmart, surprising and a little provocative, it’s a masterclass in what happens when courage meets creativity.Tune in, think differently and dare to do things your own way.