Ride the Wave: How Surfing, Running & Group Coaching All Teach the Same Lesson, Dominique Mas, CEO of Group Coaching HQ, Ep. 537

What this episode covers

🌍 Adventure built the leader From France at 18 → UK → Barcelona → Philippines → Bali → Hong Kong → New York. Every country shaped a different version of Dominique. 🏄‍♀️ Surfing changed everything One wave in Australia and she was hooked. The ocean teaches you what life does — ride it as far as you can, get knocked down, come back up. The metaphor is real and it lives in her coaching. 🏃‍♀️ Running the Brooklyn Half — with an AI coach Training hard, getting kicked by a new plan, and loving every bit of it. Her AI running app notices the weather, celebrates her cold 6am runs, and gives feedback that keeps her going. Sound familiar? 💬 Feedback lands differently in coaching vs. sports In sports, athletes say "yes coach, thank you." In business coaching, faces change colour and people go quiet. But that quiet moment? That's the magic — if you hold the space for it. 👥 The big reframe in group coaching The coach's job isn't to support everyone. It's to let everyone support each other. When coaches stop trying to do it all, the group becomes the coach — and the impact multiplies. 🔥 Internal coaches are taking over 60-70% of Dominique's trainees are now internal coaches inside organisations. Companies are building their own coaching cultures rather than hiring externally. A massive industry shift since 2021. 🤖 AI + group coaching = the winning combo AI handles daily one-on-one support. Group coaching builds the human connection and peer network — especially for younger leaders. ☮️ The peaceful life in Brooklyn: All those adventures, all those waves, all that risk — they led her right here. Home.