Riding the Marketing Wave with Valerie Saindon | The CUSP Podcast #27

In this episode of The CUSP Podcast, we have a chat with Valerie Saindon, the founder of marketing agency, Omni Tide.   Valerie takes us on her journey from Canada to Australia and shares the transformative process of rebranding her marketing agency. She emphasizes the significance of lead generation in today’s competitive landscape and explains how aligning branding with target clients can drive business success.   Valerie also explores the evolving role of technology and generative AI in marketing, offering valuable insights for both emerging entrepreneurs and established businesses. Tune in to discover strategies that can help you navigate the ever-changing world of marketing and send your business in the direction of success.