Riff #27 How To Build Your Brand & Print Money By Dining In Your Own Restaurant!

As owners and managers, we all get to sample the menu, but how often do you sit down as a customer? Why? Its our nature to spend all our time on the floor and in the kitchen taking care of the details of running our restaurants, but unless we regularly dine as “customers”, we miss what the guest experiences. Listen as I explain the game-changing advantage of this approach. There’s no better way to build your brand, manage your team and elevate the guest experience, which leads to greater Profit. So take a seat in your dining room to see, feel and experience what the guest sees, feels and experiences.