Right Business: Froyo fever? How the viral Yo-Chi is winning Singapore’s sweet spot

Could a frozen yoghurt shop become the city’s next must-visit hangout? Australia’s cult-favourite Yo-Chi seems to have done just that. With self-serve froyo, acai bowls, and a playful, immersive experience, it’s already winning fans in Singapore, hours before its doors even opened at Orchard Central. So, what’s Yochi’s strategy? Why is it the right business here in Singapore?  On Right Business, Hongbin Jeong speaks to Amy Bell, Co-Owner, Yo-Chi, to find out more. See omnystudio.com/listener for privacy information.