Right Business: Heard of #HuntTheMouse? How Sqkii turns fun into engagement

Sqkii is a gamification marketing company that connects brands with gamers to drive exceptional ROI for brands while delivering engaging rewards to gamers. Born and raised in Singapore, Sqkii specialises in creating viral, game-based campaigns that solve real-world challenges from increasing sales and app downloads to encouraging healthy habits and active lifestyles. Known for bold and playful activations like #HuntTheMouse, Sqkii combines creativity, strategy, and a deep understanding of gamer culture to craft campaigns that are not only effective but genuinely fun. By partnering with brands, Sqkii transforms marketing into an engaging experience that captivates audiences, drives participation, and creates lasting impact. On The Right Business, Hongbin Jeong speaks to Kenny Choy, CEO & Co-founder, Sqkii, to find out more.  See omnystudio.com/listener for privacy information.