Right Message, Right Person, Right Time — Experiments in Lifecycle Marketing with Phil Gamache

Sending the right message to the right person at the right time is a top priority in the marketing world. But knowing what will resonate better with customers isn’t always a clear or easy task. That’s why running experiments is essential for marketers. In this episode, I interview Phil Gamache, Director of Growth Marketing at WordPress.com/Auttomatic, Podcast Co-host for Humans of Martech, about why experimentation is critical to marketing success, especially when it comes to targeting customers with the right messaging throughout their lifecycle.Join us as we discuss:Growth marketing vs. simply marketingLifecycle marketing and the importance of understanding usersHow to run marketing experimentsApproaching experimentation in startups vs. bigger companiesBalancing creativity and dataCreating a personalized experience at scaleNever miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.