RIGHTRICE :: VEGGIES IN THE RICE AISLE

Keith Belling always loved rice. But the empty calories, all the carbs, and that mystery packet of seasoning, started to keep him from eating it as much as he wanted to. When he realized he wasn't the only one, he decided to do something about it. He put together a team of fellow rice lovers and got to work figuring out how to create a dry (shelf-stable) rice grain packed with the power of vegetables. They kept at it, blending different nutritious vegetables until it was just right. Meet RightRice. Keith joins Justin to discuss this awesome new rice offering!