Rik Espinosa | Kinetic Print Co. | Shirt Show 36

We got together with Rikzilla himself, Rik Espinosa. Having recently just acquired an automatic press from Anatol, Rik shares how switching to the auto has changed his shop, and gives us the story of how he and his partner went from printing for their university, to going out on their own and providing offset and screen printing services as Kinetic Print Co. Though they've stayed busy during the pandemic, he is hesitant to hire on some help, and picks Andy & Dylan's brains on what they'd do if they were in his shoes. Other topics discussed include: Marketing, branding, texting vs emailing customers, Every Time I DIe, hot wings, BBQ, and press fires.