Riley Black Studios - Part 1: A Niche Podcast Can Grow A Business Without Going Viral

Send us Fan MailWhat if the problem isn’t that nobody wants your podcast, but that you’re measuring it the wrong way? We sit down with John and Crystal from Riley Black Studios to unpack how they went from recording a laser engraving podcast on their couch to building a long-running show with tens of thousands of total downloads and eventually opening a rentable podcast studio and content creation space in Sebastian near Vero Beach, Florida.We talk honestly about podcast downloads, niche audiences, and why “only 25 listeners” can be a massive win when you picture 25 real people choosing to spend time with your ideas. John shares what he learned after 20+ years in video production and news, and Crystal explains how she shifted from a corporate accounting role into creative entrepreneurship, then discovered that podcasting didn’t feel like work the way everything else did.Along the way, we dig into consistent podcasting schedules that actually last, the “know, like, and trust” value for small business marketing, and how a simple audio show can generate a month of content for social media. We also get into the real-life side of running multiple businesses as a married team: dividing roles by strengths, communicating better than “same here, period,” and finding ways to press pause so life doesn’t disappear into emails and edits.If you’re thinking about starting a podcast, growing a local brand, or using a podcast studio to make content creation easier, this conversation will give you a grounded blueprint. Subscribe for more local stories, share this with a friend who’s stuck in comparison mode, and leave a review so more neighbors can find the Vero Beach Podcast.Presented by Killer Bee MarketingHelping local businesses in Vero Beach connect with their neighbors.Support the showSupport The ShowKeep It Local. Keep It GoingBe sure to connect with us on Instagram at @myverobeachdotcom