Ring founder Jamie Siminoff on default encryption and AI privacy episode artwork

EPISODE · Sep 1, 2026 · 11 MIN

Ring founder Jamie Siminoff on default encryption and AI privacy

from Marketplace Tech · host Marketplace

Amazon's popular brand of video-enabled smart home and security devices, Ring, is adding a new encryption system called TAKE — Throw Away the Key Encryption. It allows users to encrypt all video their home cameras capture while keeping advanced AI-enabled capabilities and security features active.The company already offered traditional end-to-end encryption, but that disabled advanced security features processed on the cloud that required Ring servers to maintain access to the video. Ring’s founder, Jamie Siminoff, says TAKE works by changing — or "throwing away" — the encryption key so Amazon servers don't have permanent access.More on this:“Ring introduces TAKE, setting a new industry standard for default encryption and control” from Amazon“Ring says its new encryption limits what it can give police” from The Verge“Ring Superbowl Ad Shows Americans How Powerful Surveillance Systems Have Become, Freaks Them Out” from The American Civil Liberties Union

Episode metadata supplied by the publisher feed · Published Sep 1, 2026

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Ring founder Jamie Siminoff on default encryption and AI privacy

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