Ripple Brings XRP to Louisville Courts | College Basketball News

Louisville Athletics just dropped a major partnership with fintech giant Ripple, bringing XRP branding to every home game at the KFC Yum! Center — from Denny Crum Court to courtside signs and social media. The deal honors Coach Crum’s legacy while embracing innovation, with Ripple also rolling out financial literacy programs for student-athletes and the campus community. This marks Louisville’s latest step in a growing trend, following similar deals with Kansas and Florida — all facilitated by Learfield. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Sources:https://247sports.com/college/louisville/article/louisville-athletics-announces-partnership-with-ripple-brings-xrp-branding-to-basketball-court-289984480/ More coverage & latest updates:https://sources.thednn.ai/25f643423ee902f0 Report issues to [email protected].