Ripple Music: CEO Todd Severin on Heavy Music and His New Novel 'Deadly Vision' | EP. 29

Ripple Music: CEO Todd Severin on Heavy Music and His New Novel 'Deadly Vision' | EP. 29How does a glaucoma surgeon build one of the most influential stoner rock labels in the world? Join us as Todd Severin, CEO of Ripple Music, breaks down the state of underground rock and his 30-year journey to publishing his new novel, Deadly Vision. ✅ SUPPORT RIPPLE MUSIC: https://ripplemusic.bandcamp.com🎸 READ DEADLY VISION: https://a.co/d/08C0jWSwFollow The Sonic Road Podcast on Instagram, TikTok, Facebook & X: @thesonicroad Subscribe on Youtube, Spotify & Apple Podcasts: https://linktr.ee/thesonicroad From our conversation, check out The Oklahoma Surger Center here: https://surgerycenterok.com/ Take control of your health with affordable, professional and extensive bloodwork here: https://my.functionhealth.com/signup?code=BMCGRANAHAN10&_saasquatch=BMCGRANAHAN10&d=FHREF25In this episode of The Sonic Road, we dive deep into the business of riffs with the man behind Ripple Music. Todd shares the transition from music blogger to label head, beginning with the unreleased masters of JPT Scare Band that launched the Ripple empire in 2010.We also explore:The Vinyl Crisis: The truth about the vinyl revival and the pressing plant bottlenecks affecting independent labels in 2026.The "Love & Affection" Clause: Why Ripple Music uses artist-friendly licensing and fair deals to build a global community.Deadly Vision: Todd discusses his sci-fi thriller’s core concepts—Virtual Reality (VR), Artificial Intelligence (AI), and the "Virtual Heart" project.Ripplefest Origin: How grassroots organizers build international stoner rock festivals based on inclusivity and the "Sub Pop" model.Whether you're a fan of heavy psych, stoner rock, or looking for insights into running an independent record label, Todd provides an unfiltered look at the intersection of music, medicine, and fiction.