Ripple Retreat: Trauma Recovery Meets Sobriety and Service with guest JJ Holley, A Veteran who lives to pay it forward

Send us Fan MailJJ Holley spent seven years rebuilding his life. Now, in a historic farmhouse in Maine, he's building something bigger: Ripple Retreat, an alcohol-free wellness space designed to flip the script on tourism and trauma recovery. In this walking tour episode, JJ shows us how one veteran's journey from survival to thriving is creating measurable change for entire communities, and what "paying it forward" actually looks like.A quiet town in Maine. A historic 1830s farmhouse and barn. A veteran with seven years of sobriety and a plan that flips the usual “tourism takes from locals” story on its head. We brought back our friend JJ Holly to do something different: a walking tour of Ripple Retreat in West Paris, where he’s building an alcohol-free wellness and event space designed to create real, measurable community impact. His promise is bold and specific: after opening on 7 April 2027, Ripple Retreat will return 75% of profits to the town of West Paris and local charities.As JJ shows us around, you’ll hear what’s coming to life on the property: Studio 22 for yoga, meditation, massage, Reiki, and holistic healing during the week, plus music lessons and kid-friendly programming that feels like a throwback to real community. Weekdays also include affordable Airbnb stays in two apartment-style units, with easy access to Maine ski resorts like Sunday River, Black Mountain, and Mount Abram. On weekends, the full property becomes a place for sober weddings, retreats, and gatherings, with clear rules that protect peace and neighbors: no alcohol and no music past 10 p.m.The heart of this conversation is JJ’s story. He shares how the loss of Commander Murphy Sweet shaped his life, how he survived a dark moment overseas, and why recovery starts with reaching out and learning to love yourself. He also tells the unforgettable “White Socks” story from Baghdad, a reminder that tiny choices can create enormous ripples. That’s the same idea behind his fundraiser: a $5 “cup of love” on ripple-retreat.com to help fund the rebuild, plus weekly updates so supporters can track the progress.If this moved you, subscribe, share the episode with someone who needs hope, and leave a review so more people can find Ripple Retreat and the recovery message behind it.Support the show