Ripple’s Revolutionary Approach to Cannabis with Missy Bradley

Welcome back to The Canna Boss Babes Podcast! We’re coming to you from the bustling halls of MJ BizCon 2024 in Las Vegas, and today’s guest is a powerhouse innovator in the cannabis space: Missy Bradley, a journalist-turned-cannabis-entrepreneur from Ripple in Colorado.Missy shares her fascinating journey into the cannabis industry, Ripple’s science-driven product innovations, and her take on the challenges and opportunities facing cannabis businesses today. This episode is packed with insights into how Ripple is creating functional, fast-acting cannabis products that are changing the way we consume and benefit from this incredible plant.What We Covered in This Episode:Missy’s Cannabis Journey • Transitioning from journalism to cannabis entrepreneurship. • How a childhood friend’s idea for microdosed tea inspired her to join the cannabis industry in 2014. • The evolving understanding of cannabis science and its medical benefits.Ripple’s Product Innovation • The story behind Ripple’s flagship water-soluble THC powder and its groundbreaking absorption technology. • Why Ripple avoids nanoemulsification and instead controls for particle size and shape for safe, effective absorption. • Ripple’s diverse product line, including: • Gummies, powders, and tablets. • Cannabinoid blends like Max Relief with THC, CBD, CBG, and CBC for anti-inflammatory and functional benefits. • Exciting upcoming products featuring THCV for energy and focus.Challenges in the Cannabis Industry • The lack of standardized lab testing and its impact on product consistency. • Issues with taxation, federal legalization delays, and the barriers to market entry. • The state of compassion programs and traditional markets in Colorado.The Future of Cannabis • How federal legalization could impact the industry. • The need for better education, stigma reduction, and accessibility for new consumers. • Ripple’s commitment to science, innovation, and creating products that improve lives.Key Takeaways: 1. Science is Key: Ripple’s clinical studies show absorption within 10 minutes, making their products reliable and fast-acting. 2. Functional Cannabis: With products designed for balance, relief, and everyday functionality, Ripple is redefining cannabis as medicine. 3. Overcoming Challenges: From taxation to misinformation, Ripple is navigating the complexities of the cannabis industry with resilience and innovation.