Rise of the Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. We’re also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker. Show NotesConnect With: Michael McLaren: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Mar 18, 2023

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Global CEO, Michael McLaren, of Merkle B2B, explores the rise of the millennial B2B decision-maker.

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Rise of the Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

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This episode was published on March 18, 2023.

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