Rishad Tobaccowala | A Futurist Talks About What's Next for Marketers and Agencies

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, podcast host of "What's Next," and author.Rishad discusses why marketing will thrive in an AI world, the reason all companies should systematically re-evaluate their business starting with a blank sheet of paper, and why the future will be determined by those over 65. Key topics include: - Why AI will obliterate marketing silos- The concept of managing humans, aliens and replicants- Why he's an optimist - The case for investigating if you are building a brand or executing optimization math. Tune in to hear about the concept of unbossing and a fabulous shipping container analogy. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters01:22 Meet Rishad Tobaccowala02:27 The Marketing Industry Is Being Rewritten by AI03:00 Why Silos (Ads, CRM, Sales) Are Breaking Down06:26 What Marketing Really Means Today08:00 Humans, AI, and Agents in the Workforce13:31 Efficiency Isn’t the Disruption—Business Models Are18:00 AI as a New Brain, Not a Tool27:00 Why People Over 65 Will Shape the Future31:00 Five Hard Truths Every Leader Must Face35:29 A Bold Prediction for Agencies by 202638:00 Final Advice: Lead with Optimism, Not Fear#CMOConfidential, #RishadTobaccowala, #MarketingLeadership, #FutureOfMarketing, #ArtificialIntelligence, #AgenticAI, #AIInMarketing, #BusinessTransformation, #DigitalStrategy, #MarketingStrategy, #BrandBuilding, #FutureOfWork, #WorkforceTransformation, #Leadership, #CMO, #EnterpriseAI, #ContentOrchestration, #MarketingInnovation, #CustomerCentricity, #MediaIndustrySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.