EPISODE · Oct 13, 2010
Risk Metrics' Kevin McCarthy on How Marketers Can Leverage Data
from The Insurance Marketing and Advertising Podcast
Kevin McCarthy, Vice President at Risk Metrics Corp., an insurance data and information services company, discusses how marketers can better use data on policies, types of coverage and business trends to better focus their efforts and keep abreast of developments with competitors. Lee McDonald hosts.
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Risk Metrics' Kevin McCarthy on How Marketers Can Leverage Data
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