Risk-Taking & Lean Start-Up

Think differently about how to start a business. Learn why the Ciocca Center prefers the "Lean Start-up" method for business creation and how we encourage agency and measured risk-taking in students who have been taught to be overly cautious. VentureLab Assistant Director and gelateria founder Francesco Brown shares his experience teaching entrepreneurship and the importance of experiential learning. He shares how he incorporates his own business, La Marmotta Gelateria, into the classroom and encourages students to learn by doing. The conversation also touches on the value of customer validation. As a bonus: learn the difference between gelato and ice cream! For a primer on “lean start-up,” read The Lean Start-Up by Eric Ries. Have you watched our free video series, The Gospel of Work yet? If you’re in the DC area, have LaMarmotta cater the gelato! Come study entrepreneurship with us!