EPISODE · Apr 26, 2021 · 29 MIN

Risk-taking in Advertising

from The Persuaders Marketing Radio Show & Podcast

In this episode of The Persuaders, we talk to Ray Sheerin who founded the Chemistry advertising agency about the need for advertisers to be prepared to take risks in their creative strategy. We discuss IPA research that points to award winning work effectiveness being on the decline. Plus, Pearse Keller from KelAir Campotel discusses how his company has had to seek new markets as Covid decimated their Irish holiday segment.

Episode metadata supplied by the publisher feed · Published Apr 26, 2021

Embed this episode

Attribution link and audio player

NOW PLAYING

Risk-taking in Advertising

0:00 29:38

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Persuaders Marketing Radio Show & Podcast?

This episode is 29 minutes long.

When was this The Persuaders Marketing Radio Show & Podcast episode published?

This episode was published on April 26, 2021.

Can I download this The Persuaders Marketing Radio Show & Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!