Rita Ferro on Disney’s advertising strategy and competing with Big Tech

from Unfiltered Media Podcast · host Justin Lebbon & Ian Whittaker with Rita Ferro

Disney's global ad president Rita Ferro talks trust and premium inventory, competing with Big Tech on value not price, the "mid-market" growth tier, live/fandom monetisation, and how AI is reshaping ad operations.

Episode metadata supplied by the publisher feed · Published Jul 10, 2026

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Rita Ferro on Disney’s advertising strategy and competing with Big Tech

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