Rita McGrath and Roger L. Martin on the Nature of Competitive Advantage

In this special episode of the Thinkers & Ideas podcast, Martin Reeves, Chairman of BCG Henderson Institute, is joined by two of the leading minds in strategy to discuss the nature of competitive advantage.Join Rita McGrath and Roger L. Martin as they debate whether competitive advantage is more or less sustainable today, whether it has shifted in nature and whether it will shift prospectively. In addition to defending their own positions, they discuss how two very different views of competition can be reconciled. They also offer thoughts for open questions in strategy which merit further consideration.Rita McGrath is a Professor of Strategy at Columbia Business School and the Founder of Valize, a company focused on helping organizations to build lasting innovation capabilities and long-term growth. She has been consistently named one of the world’s top 10 management thinkers in the Thinkers 50 ranking. Rita’s latest book, Seeing Around Corners is a guide to anticipating and capitalizing on disruptive inflection points shaping the marketplace — you can listen to our conversation with her about the book here.Roger L. Martin is a Professor Emeritus at the Rotman School of Management at the University of Toronto and a trusted strategy advisor to CEOs of worldwide companies including Procter & Gamble, Lego, and Ford. In 2017, Roger was named the number one management thinker by Thinkers 50. His most recent book, A New Way to Think — which he discussed with us on the show earlier this year — challenges leaders to rethink dominant mental models by revisiting misconceptions and pitfalls in the application of common frameworks and ideas.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.