EPISODE · Oct 14, 2022 · 9 MIN
Rita McGrath: What Case Studies Get Wrong
from The Innovation Show · host The Innovation Show
Our guest on today's Innovation Byte is the brilliant author, speaker, consultant, founder of Valize and Professor with Columbia Business School Rita McGrath welcome to the show. 00:00:00 Intro 00:00:14 The Survivorship Bias of Innovation 00:01:08 Blockbuster v Netflix 00:02:53 Kodak Story 00:04:29 Nokia Story 00:07:13 Captive to Customers
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Rita McGrath: What Case Studies Get Wrong
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