Ritz-Carlton Founder: The Story Behind "Ladies and Gentlemen serving Ladies and Gentlemen" (And Its Power Today) - Horst Schulze

This is part of our series with Horst Schulze - listen to our other episodes here. In this episode, Horst Schulze, co-founder of The Ritz-Carlton Hotel Company, shares the story behind the iconic phrase "Ladies and Gentlemen Serving Ladies and Gentlemen" and how it can transform your approach to hiring, training, and creating a purposeful work environment.Listeners will learn:How Horst developed the concept of "Ladies and Gentlemen serving Ladies and Gentlemen" at just 16 years old (01:00)Why the phrase resonates so deeply in the hospitality industry and the importance of respecting and honoring people (02:58)The significance of defining oneself as a professional in the profession of service, rather than a servant (04:36)The importance of selecting the right people and treating them as human beings with feelings and thoughts, inviting them to join a common purpose (06:39)The difference between a mission statement and a true purpose, and why organizations should focus on the latter (08:04) A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands