Road 2 Retail- Episode #: 23 How to Best Utilize a Trade Show.

As your brand begins to gain traction, one way to accelerate the growth is to attend a trade show. But where do you start? There are so many and the cost (financial and time) is not cheap. On today's show we discuss how to select a show, the best way to attend, what to bring, how to prepare, and how to follow up on your leads. A couple of keys: know what you want to accomplish going in and work the show hard from open to close each day! We hope you enjoy today's discussion. Please subscribe to us at Road 2 Retail on iTunes and Spotify