Road 2 Retail: Episode 28- An Interview with Senior Merchant Mike Wilkins.

On today's podcast, the Road 2 Retail team speaks with Mike Wilkins about how a small, emerging, challenger brand needs to think and act with regard to working with a national retailer. Throughout the course of Mike's career he has served as a Buyer and a Head Buyer at several large, national retailers across multiple classes of trade. Mike shares his experience and advice on actions what small, emerging, challenger brands should take to ensure success while also highlighting areas where a brand can get in trouble. We hope you enjoy today's show. Please subscribe to the Road 2 Retail podcast on iTunes or Spotify, Follow us on LinkedIn