Road 2 Retail: Episode 38. Part II of an interview with Jason Omenn, VP of eCommerce at Market Performance Group (MPG)

Road 2 Retail: Episode 38. Part II of an interview with Jason Omenn, VP of eCommerce at Market Performance Group (MPG). Many small, emerging or challenger brands feel that the road to success goes through Amazon and building a business on their platform. In the first part of our discussion with Jason, he highlighted the benefits and watch outs with regard to doing business with Amazon. Here in part two of our discussion, Jason covers the specifics around protecting your brand on Amazon, the best Amazon Marketing Services (AMS) to use, the importance of your content, how to maximize the impact of your brand page, optimizing search on Amazon and the power of positive reviews. We hope you enjoy today's show and will subscribe to the Road2Retail podcast on iTunes, Spotify or follow us on LinkedIn.