Road 2 Retail: Episode 39. Your 2024 Small Brand Kick Off Checklist.

With 2023 in the books, today we take a look at a short checklist of key issues to be on top of as 2024 kicks off and you look to grow your small, emerging or challenger brand at retail. Being organized, doing what you say you are going to do (on time and accurately), following up, understanding the exp[ectations of your retail partner, and making sure your marketing plan is ready to activate are among the topics covered today. The 2024 competition has already started! Make sure you are prepared. We hope you enjoy today's show and please subscribe to the Road2Retail podcast on iTunes, Spotify or follow us on LinkedIn or our YouTube channel.