ROAS +20 % durch PMAX Assetgruppentesting [EVOLVE Fallstudie]

from DOKTOR SHOP - E-Commerce Podcast mit Dr. Sebastian Decker · host Dr. Sebastian Decker

In dieser Folge teile ich unsere Learnings aus einem umfassenden Test zu PMAX-Kampagnen, bei dem Zielgruppen-Signale im Mittelpunkt standen. Du erfährst, welche Zielgruppen-Signale gut funktionieren, wie du diese richtig einsetzt und warum die Wahl der richtigen Zielgruppe den ROAS erheblich steigern kann. Zudem geht es um grundlegende Optimierungen und wie du mit gezielten Anpassungen die Performance deiner PMAX-Kampagnen noch weiter verbessern kannst.

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