ROAS + ROAS + ROAS – Når alle vil have æren

from Marketers Morgen podcast · host Marketers Morgen

Endnu engang falder snakken på attribution og ROAS. Anders og Mikael taler om de udfordringer, der er ved at betale for annoncering, når en kunderejse ofte består af mange elementer, og alle kanaler gerne vil have “æren” for at have skaffet salget. Som shopejer er det svært at vide, hvor meget man har råd til at betale på hver enkelt kanal, når det hele regnes sammen.

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ROAS + ROAS + ROAS – Når alle vil have æren

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