Rob Adams - Transforming Melbourne's Urban DNA

Rob Adams, an Architect and Urban Designer who has shaped Melbourne into one of the world's most livable cities, joins us on The Century of Cities. Over four decades, Rob's vision has transformed Melbourne from a declining city into a vibrant, 24-hour hub with thriving streets, lush green spaces, and a bustling residential population. Rob shares the story of Melbourne's turnaround, the creation of the Postcode 3000 program, and the city's evolution into a Central Activities District. He explores the global challenge of sustainable urban growth and how lessons from Melbourne can inform the future of cities worldwide. Rob offers practical insights for creating environmentally sustainable and socially cohesive urban spaces, from reducing car dependency and optimizing existing infrastructure to fostering community-driven solutions.