Rob Collings speaks to Guy Hutchinson, discussing AI initiatives for finance leaders and accounting firms

In this episode we're joined by Rob Collings — chartered accountant, former Head of Finance and CFO at tech startups including Packfleet, and now founder of Flexal, an AI-native accounting firm built specifically for early-stage companies. Rob reveals his insights on where AI genuinely moves the needle in finance — and where it doesn't. We dig into the build vs buy decision for finance teams, why some compliance tasks are proving stubbornly difficult for AI to crack, and how the relationship between startups and their accounting firms needs to evolve in an AI-first world.