Rob Dawson - Chief Strategy Officer - Creator.co

What this episode covers

Rob Dawson is the Chief Strategy Officer at Creator.co, a Vancouver, Canada-based all-in-one influencer marketing platform (founded in 2016) that connects brands with creators for authentic collaborations, campaign management, performance tracking, and AI-powered tools like their "London" AI agent for matching, outreach, and scaling campaigns.In his role, he leads corporate strategy, growth initiatives, strategic partnerships, and the push toward AI-powered creator commerce—helping brands discover fitting creators, automate workflows, and drive measurable ROI in the creator economy. With over 25 years of experience in digital transformation, innovation, and scaling businesses, he's positioned at the forefront of bridging brands and creators through data-driven, authentic partnerships.

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How long is this episode of The Ad Podcast?

This episode is 1 hour and 2 minutes long.

When was this The Ad Podcast episode published?

This episode was published on March 20, 2026.

What is this episode about?

Rob Dawson is the Chief Strategy Officer at Creator.co, a Vancouver, Canada-based all-in-one influencer marketing platform (founded in 2016) that connects brands with creators for authentic collaborations, campaign management, performance tracking,...

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