Rob Harrison-Plastow on unlocking emotional insights

This episode's special guest is Rob Harrison-Plastow, CEO of insight agency Source Nine and climate communications and behaviour change expert. We ask Rob to help us better understand how we can unlock emotional insights in relation to our own lives and our work in marketing. Rob shares that our emotions are based on our perception of our needs being met at an unconscious level, which shape our experiences and our reality of the world. This conversation is an important one for every marketer and every human being. This should be taught in schools. Rob describes how he works to first listen to people and understand their emotions, discover their underlying needs and to then create value through strategies that align a client's products, services and communications with meeting the needs of those people in a positive way. When this is done right you can truly understand why people act the way they do, you can connect deeply and create human flourishing. It should feel obvious when you achieve this. It is simple. We discuss understanding three main buckets of negative emotions and how to use them to achieve quick wins. Emotions such as sadness, anger and fear serve a purpose and they can be navigable. We delve into the ethical considerations involved and Rob's goal of helping people to flourish. Rob references Manfred Max-Neef's Fundamental Human Needs and Marshall Rosenberg's Nonviolent Communication. This episode is hosted by Paul Skinner and Anna Mullenneaux, co-founders of the MarketingKind community.