Rob Hopkins on How to Fall in Love With the Future

This episode will open your mind to new ways of thinking about futures and how to create them.Paul Skinner, founder of MarketingKind, interviews Rob Hopkins, author and co-founder of the Transition Network and Transition Town Totnes, to explore the ideas in his latest book How to Fall in Love With the Future: A Time Traveller’s Guide to Changing the World. Rob shares how he is creating memories of the future and giving people something to work towards.He believes imagination is our greatest strength and we all need to use it to create longing for a fairer future on a large scale.We explore marketing the future, a national Imagination Act and time travel as a beautiful device.Rob shares what inspires him from a world of women of colour, particularly in the US, who are writing about radical imagination and time travel such as adrienne maree brown, Ruha Benjamin and Rasheedah Phillips and Black Quantum Futurism.Sign up for Rob's newsletter The Time Traveler's Gazette here.Listen to Rob’s podcast here.Find the essential guide to transition on the Transition Network's website here.Other inspiring references from the xChange:Muslim FuturesTown AnywhereThe Spirit Level by Kate Pickett and Richard WilkinsonPaul mentions previous MarketingKind podcast episodes with Manda Scott and Malka Older and our xChanges with Jon Alexander and Andy Burnham.