Rob Horgan the founder of Velo Coffee

Coffee is one of those inelastic goods that increases in price without seeing a commensurate fall off in demand.  Many of us need the stuff to kick start the day.  But the price of it then doubled on the commodities markets between Oct last year and March this year amid issues with supply from major producers such as Brazil.  Velo Coffee roasts its own blends in County Cork and now supplies most of the major supermarkets. Joining Joe on the show was Rob Horgan, is the founder and boss of Velo Coffee.