Rob Law of Trunki: A masterclass in resilience

Automatically turn long videos into viral shorts in just one click with Opus: https://www.opus.pro/?via=dcec02Crush sales with a single LinkedIn & email autopilot tool - Dripify: https://try.dripify.com/hdoriziho14rBest known as the founder of Trunki, the iconic ride-on suitcase for kids, Rob Law turned one of the most famous rejections on BBC's Dragons' Den into a global success, selling over 5 million units across 100+ countries. He scaled up the business over 17 years (winning 120+ awards along the way) and exited in 2023.In this interview, Steph and Rob discuss:- Overcoming setbacks - from ridicule on national TV and a luggage ban - to deeper, personal issues like cystic fibrosis and losing his twin sister aged just 16- GTM strategy, positioning, and growth levers- The failed attempt to create a “tween” version of Trunki that intentional businessmen ended up wanting!- How Rob exercises his resilience muscle- The path to selling Trunki and what life looked like post-exit - Answering the questions he’s NEVER been asked in an interview before- New ventures and advice to his younger selfBook Rob to speak at your event: roblaw.com Help your children go to sleep with zeepy.coGrow your brand on Amazon with aphelion.agencyGet involved in the conversation:🤍 Instagram: https://www.instagram.com/stephmelodia/🤍 LinkedIn: https://www.linkedin.com/in/stephmelodia-keynotespeaker/🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517🎧 Don't forget to subscribe, rate, review, and share with a friend!