Rob Levey: From Rolodex to AI: The Evolution of Revenue Operations

RevOps has come a long way—from the wild days of spreadsheets and gut instincts to AI-driven precision. In this episode, we dive deep into the evolution of Revenue Operations, tracing its roots back to early Salesforce days and following its transformation into the powerhouse of sales, marketing, and customer success alignment. In this episode of Go to Market with Dr. Amy Cook, meet Rob Levey, SVP of RevOps as he shares: His firsthand account on the rise of RevOps from someone who's been in the game since the early 2000s—back when a Rolodex was still a thing. The rise of customer intelligence and how AI is reshaping sales strategies. The shift from geo-based territories to account-based mastery—and why it matters. The balancing act: How today's RevOps leaders juggle strategy vs. execution without losing focus. If you're in RevOps, sales, or just fascinated by how tech has revolutionized revenue growth, this is the conversation you can't afford to miss. Tune in! You'll rethink everything you thought you knew about the business of revenue.