Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

from Managing Marketing · host TrinityP3

Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. Measuring the value of sports and entertainment sponsorship has been a long-term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience. https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/

Episode metadata supplied by the publisher feed · Published Feb 25, 2020

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Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

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