Rob Salkowitz

Rob Salkowitz (author, Comic-Con and the Business of Pop Culture) joins Dave & Elora to share what Star Wars means to him! We talk about Rob's first time experiencing Star Wars, Empires Strikes Back and Return of the Jedi in theaters, becoming obsessed with the art and design of Star Wars, how comic books fed his passions for more stories, the current state of geek culture fandom and of couse his Five with the Force! hold onto your hydrospanners, because Luke, we're about to have company!@robsalk on X @robsalk1 on Instagram Rob's Website Rob Salkowitz' Forbes PageTwitter and Instagram @StarWarsMean2U Rob Salkowitz is an internationally-recognized expert in the intersection of digital media and social and business trends. He has worked with clients ranging from international corporations, governments and NGOs to small businesses and early-stage startups to engage with specialized audiences, identify new opportunities and articulate their vision for the future. He is the author of four books, contributor to Forbes and other business publications, on the faculty of the University of Washington Communication Leadership Graduate Program, and co-founder of several companies including the digital marketing firm MediaPlant. Rob writes regular columns on the business of entertainment and popular culture for Forbes and ICv2, and on startups and innovation at OMNI.MEDIA. His work has appeared in FastCompany, Entrepreneur, Bloomberg BusinessWeek and other leading publications. He also speaks at events around the world. Star Wars may have the largest and most diverse fanbase in all the galaxy—but every fan has their own certain point of view. So, tune your comlinks and join Star Wars enthusiasts, Dave (an OT kid) and Elora (a PT kid), every week for an in-depth conversation with a different devotee from all walks of life across the Star Wars fandom universe. Plus, it’s just FUN to talk about Star Wars. To bring balance to the fanbase, each episode we’ll delve into our guests’ personal Star Wars fandom story, and from that point of view, we’ll celebrate the power of the Force. Strap in, ignite your passion for the galaxy far, far away, and find out: What Does Stars Wars Mean To You? Music composed & performed by Gregory BromfieldCopyright 2026 David H. What Does Star Wars Mean To You? website Mentioned in this episode:Enjoying What Does Star Wars Mean To You?One of our goals this year is to grow the show so that WHAT DOES STAR WARS MEAN TO YOU reaches more listeners. And that’s where we’re asking you for help. And it’s really easy. Wherever you listen to us, please hit the subscribe button. If you’re liking the show, give us a 5 star rating and review on the platform you listen to us.It really does help us get noticed by new fans. May the force be with you