Rob Smith, CEO and Founder of Phluid

Phluid launched initially as a physical and online store that makes gender-free, non-binary apparel and accessories. It has grown into a movement committed to challenging the dated practices that inhibit freedom and self-expression. We talk about building a community by being a listener and always learning, creating a place where people can freely express themselves and how he bucked the “don’t quit your job after your first burning man” advice and created Phluid.