Rob Stanger: RevOps Reality Check: ICP, Deal Health & the Metrics That Matter

Behind every closed deal is a system, and Rob Stanger knows how to build it. In this episode, Rob joins Dr. Amy Cook to unpack what makes deals convert, why ICPs matter more than most teams realize, and how RevOps can help sales avoid costly funnel mistakes. You'll learn: What signals show a deal is healthy How to align reps with the right prospects Why chasing the wrong ICP can wreck your quarter What makes RevOps the real GTM command center Whether you're in sales, ops, or strategy, this episode delivers smart, actionable insight for high-growth teams. Hit play and level up your GTM game.