EPISODE · Mar 16, 2016 · 11 MIN
Robbie Kellman Baxter: Achieving Lifetime Customer Value
from B2B Nation · host B2B Nation
Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today. Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/
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How long is this episode of B2B Nation?
This episode is 11 minutes long.
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This episode was published on March 16, 2016.
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