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EPISODE · Mar 16, 2016 · 11 MIN

Robbie Kellman Baxter: Achieving Lifetime Customer Value

from B2B Nation · host B2B Nation

Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today. Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/

Episode metadata supplied by the publisher feed · Published Mar 16, 2016

What this episode covers

Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today. Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/

PodParley-generated summary based on available episode metadata and transcript content.

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This episode is 11 minutes long.

When was this B2B Nation episode published?

This episode was published on March 16, 2016.

What is this episode about?

Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership...

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