Robert Bain, Partnerships

SUMMARY: In this episode of Sales Bites, host Will Jenkins and guest Robert Bain discuss the critical role of partnerships in the logistics industry. They explore how effective partnerships can reduce customer acquisition costs, build trust, and enhance service delivery. The conversation emphasizes the importance of vetting potential partners and developing relationships that can lead to mutual success. They also introduce the 'Crawl, Walk, Run' approach to building partnerships, highlighting that not every partnership needs to be monetized, but should focus on long-term relationship building. TAKEAWAYS: Partnerships are essential for business success in logistics. Finding the right partners enhances service delivery. Customer acquisition costs can be reduced through partnerships. Trust is a foundational element in the logistics industry. Not every partnership needs to be monetized for it to be valuable. Building everything for everyone is financially impossible. Effective partnerships can lead to faster customer acquisition. Vetting partners is crucial for successful collaborations. The 'Crawl, Walk, Run' approach helps in developing partnerships. Long-term relationship building is key to business growth. CHAPTERS: 00:00 Introduction to Sales Bytes and Guest Background 02:55 The Importance of Partnerships in Logistics 05:12 Customer Acquisition Costs and Trust in Partnerships 09:28 Vetting Partners and Building Relationships 13:59 Crawl, Walk, Run: Developing Partnerships EPISODE CREDITS: Host, Will Jenkins Creative Director, Erin Sweeney Edited and mixed by Keenan McCarthy Music licensed through Envato LINKS: Be sure to follow and tag @JourneyDelivers on LinkedIn Instagram Twitter Facebook TikTok YouTube ABOUT THE JOURNEY PODCAST: Welcome to The Journey Podcast, where we talk freight, sales, tech, the market and everything in between. Hosted by Will Jenkins, CEO and Founder of Journey, this show pulls from years of building & scaling freight brokerages along with the work our team does with hundreds of clients. We break down how brokers grow, how teams sell, how leaders hire, and what it takes to perform at a high-level in this industry.