Robert Bradley on establishing the Whangarei Growers (Farmers) Market

Robert, from the far North in North Auckland is a vegetable grower who decided back in 1997 and with one other founded the Whangarei growers market. This market is the largest and oldest market of its kind in New Zealand and by many accounts is one of the most thriving growers (farmers) markets in the country, attracting between 4500 to 5000 shoppers every Saturday morning.It is a 'David vs Goliath' success story that has enabled growers once on the brink of ruin, who were sick of the supermarket chains squeezing their returns, reorganized themselves and broke free. The market has grown by word of mouth and social networking and does absolutely no advertising to sell direct to the public.This interview covers the challenges faced, the food that is produced, virtually all spray free, and moving towards more organic, fruit veggies, dairy, meat, fish, honey and is a place where relationships develop between suppliers and the public.This is a place for small to medium growers to sell their produce, based on a set of simple principles that do not allow in the big boys and is a superb example of community coming together for mutual benefit.GE Free Northland is also covered in this interview. http://farmlet.co.nz/?p=419