Robert Cialdini on the Psychology of Influence (Podcast)

from Masters in Business · host Bloomberg

Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." A professor emeritus of psychology and marketing at Arizona State University, he has conducted extensive research on the science of influence and is the founder of Influence At Work. See omnystudio.com/listener for privacy information.

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This episode was published on June 18, 2021.

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