Robert Hoekman on The Tao of User Experience

Since joining the technology business I've had a whole variety of mental upgrades but Robert Hoekman has given me the chance to dig into what may be the most profound of them all: design. In the world of software we are confronted all the time with how feeble our minds are when tangling with reality. I think that the core mistake at the heart of bad software is that we humans are pre-programmed to believe our own BS. User Experience research lives and breathes human cognitive frailty and Robert Hoekman is an absolute master. He has written many books, in this episode we talk about The Tao of User Experience. A small, tidy phenomenal work that sits on my desk and from which I read nearly ever day. show notes:https://notunreasonable.com/?p=7320youtube:https://youtu.be/-lyxd9E4lJMTwitter: @davecwrightSurprise, It's Insurance mailing listLinkedin Social Science of Insurance Essays