Robert-Jan Broer: From Car Sale to Fratello Watches Empire (Is Rolex Overhyped?) | #6 – The Performance Code

What drives someone to sell their car as a student just to buy a watch? And how does that decision lead to building one of the world's largest watch media empires? In this episode, I sit down with Robert-Jan Broer, founder of Fratello Watches - a platform that reaches 2.5 million viewers monthly and has collaborated with Omega to create limited edition timepieces that sold out in hours. Episode Highlights:- The car-to-Speedmaster story that started everything- Building a 7-figure media company from pure passion- What your watch choice reveals about your mindset and status- Why successful executives choose mechanical over smart watches- Robert-Jan's honest take: Are Rolexes actually overhyped?- How Swiss watchmaking principles applied to building his business- The transition from passionate blogger to media empire CEOWhether you're curious about luxury watches, building a media business, or what your timepiece says about you, this conversation delivers insights from someone who's turned watch obsession into industry influence. From selling his car as a broke student to collaborating with billion-dollar brands, Robert-Jan's journey proves that passion, properly channeled, can build empires.📌 Connect With Robert-Jan:Website: FratelloWatches.comInstagram: https://www.instagram.com/rjbroer/https://www.instagram.com/fratellowatches/📌 Want the full system that helped 100+ high-performers get in the best shape of their life — without sacrificing business, family, or freedom?👉 Check here: https://thefithighperformer.com/systemConnect With Robin:Instagram:⁠ https://www.instagram.com/robinkellerofficial/⁠LinkedIn: ⁠https://www.linkedin.com/in/robinkellerofficial⁠YouTube: ⁠https://www.youtube.com/@robinkellerofficial⁠ Website: https://thefithighperformer.com/system