Robert Koen on building Amazon and empowering entrepreneurs in South Africa

In this episode of What’s Next, Aki Anastasiou speaks to Robert Koen, Managing Director of Amazon Sub-Saharan Africa, about building Amazon’s online store in South Africa and the vision behind becoming the country’s most loved retailer. Robert shares insights into Amazon’s rapid growth, its focus on delivery precision, expanding product selection, and the importance of trust in winning over South African shoppers. He also highlights how partnerships and local innovation have helped the company reach customers across urban and rural areas alike. Beyond the business, Robert reflects on his journey from delivering newspapers as a child to leading one of the world’s largest e-commerce brands in the region. He unpacks lessons from working abroad, the value of a learning mindset, and his passion for empowering South African entrepreneurs through platforms like Shop Mzansi. It’s a conversation about resilience, leadership, and unlocking opportunity at scale.