Robert Morais 'The Value of Business Anthropology'

from This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast · host The Human Centered Design Network

We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Hi, and welcome to the Decoding Culture Podcast on This is HCD. The podcast focuses on the importance that culture plays in all areas of business and society, form how it shapes organisations to how it influences consumer experience, design, and larger societal trends. My name is John Curran and I’m your host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shaped organisations and consumer behaviour. For this episode, I want to start with a question, why are companies and brands turning to business anthropology to understand their consumers and organisations? To answer this and to discuss the value of business anthropology in general, I spoke with Bob Morais, a business anthropologist and adjunct professor at Columbia Business School in New York. Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________

What this episode covers

This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education Have feedback on this episode? Click here to leave us a voice mail. Hi, and welcome to the Decoding Culture Podcast on This is HCD. The podcast focuses on the importance that culture plays in all areas of business and society, form how it shapes organisations to how it influences consumer experience, design, and larger societal trends. My name is John Curran and I’m your host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shaped organisations and consumer behaviour. For this episode, I want to start with a question, why are companies and brands turning to business anthropology to understand their consumers and organisations? To answer this and to discuss the value of business anthropology in general, I spoke with Bob Morais, a business anthropologist and adjunct professor at Columbia Business School in New York. Business Anthropology: https://www.businessanthro.com/ Robert J. Morais https://www.linkedin.com/in/robert-j-morais-5a60696/ We are hosting our first conference in Dublin - June 2020. Stay up to date by joining our newsletter Learn more: https://www.thisishcd.com/conference/this-is-hcd-conference-dublin-ireland-june-16-17-2020/ Connect with This is HCD Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter (we have lots of design giveaways!) Join the practitioner community on This is HCD Slack Channel Read articles on our This is HCD Network on Medium Other podcasts on This is HCD Network Power of Ten with Andy Polaine EthnoPod with Jay Hasbrouck Bringing Design Closer with Gerry Scullion ProdPod with Adrienne Tan Getting Started in Design with Gerry Scullion Talking Shop with Andy Polaine and Gerry Scullion Decoding Culture with Dr. John Curran Learn more about your ad choices. Visit megaphone.fm/adchoices

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Robert Morais 'The Value of Business Anthropology'

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This episode is 34 minutes long.

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This episode was published on December 16, 2019.

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